“Wedding Dresses And Boyfriends”: Listen Up, Ladies; Republicans Understand You
Political ads, as a rule, are terrible in every way. Lacking in anything approaching subtlety, creativity or production values, they usually achieve their impact through numbing repetition—you may be skeptical upon hearing that “Candidate Smith doesn’t share our values,” but once you’ve heard it 50 or 60 times, the theory goes, it should sink in. But every once in a while, one stands out, as is the case with this little gem trying to tell ladies to vote for Governor Rick Scott of Florida. It’s actually one in a cookie-cutter series, with the names of other Republican governors and Democratic candidates substituted in.) The thinking behind it seems to be that if you want to relate to ladies, what you’ve got to do is talk about wedding dresses. Take a look: http://youtu.be/ZOppsQJtL2M
It’s a takeoff on the reality show Say Yes to the Dress, which I haven’t actually seen, but I gather involves wedding dresses, and saying yes to them. While pop culture references are always a good way to grab attention, the message here is pretty condescending. It’s as though they’re saying, “Look, ladies, we know this politics thing is complicated, but think about this way. Candidates are like dresses…” You may recall that just a couple of weeks ago, a Republican group put up an ad showing a young woman comparing Barack Obama to a terribly disappointing and possibly abusive boyfriend. It’s as though when Republicans try to figure out how to appeal to women, they say to each other:
“OK, so how do we get our message to broads? Any ideas?”
“How about we talk about the things they’re into? Like, you know, boyfriends and wedding dresses and stuff?”
“That’s genius!”
As Amanda Marcotte wrote, “At this point, it’s hard not to wonder if the people being hired to do outreach to women on behalf of Republican candidates aren’t all a bunch of Democratic moles.”
(An aside: The dress ad was produced by the College Republican National Committee, which, in case you don’t know, is a much bigger deal in many ways than the College Democrats are. The College Republicans isn’t just a bunch of kids registering people to vote on their campuses; instead, it’s a kind of combination finishing school and Thunderdome death match funded with millions of dollars in big-donor money, where the most vicious, unscrupulous, ruthless operatives-in-training rise to the top by sticking shivs in their peers until, with the blood of vanquished fellow Republicans dripping from their teeth, they are rewarded with careers in the politics business. It’s the place where people like Lee Atwater, Karl Rove, Ralph Reed, and Jack Abramoff learned their craft and came to the attention of their elders. If you want to know more, a few years back Franklin Foer wrote a terrific article about this little pack of Damiens.)
This isn’t even the first time the College Republicans have tried this. I came across this takeoff on The Bachelorette which they put up in April, though apparently no one noticed:
To be fair, it isn’t as though there’s necessarily anything wrong, in the abstract anyway, with comparing candidates to romantic partners. (Remember “I’ve Got a Crush On Obama“?) But when you’re trying to reach out to a particular group, it’s important to communicate to them that you respect them and you understand their concerns. And these ads do precisely the opposite. Instead of talking about the things that are important to women, they take the same message they’d offer to anyone else, and just put in what they consider a womanly context (wedding dresses! boyfriends!). Imagine that a candidate went before an audience of Hispanics and said, “Let me explain this in a way you can relate to: My economic plan is like a really good tamale. My opponent’s economic plan is like the worst tamale you ever ate. Understand?” And he’d expect everyone in the audience to turn to each other and say, “I may not care for his position on immigration, but that tamale analogy showed me that he really gets us.”
Perhaps Republicans think that if nothing else, women will give them points for trying. After all, if nothing else these kinds of ads show that the GOP wants women’s votes, right? Which is better than just calling them sluts all the time, I suppose. But not by much.
By: Paule Waldman, Contributing Editor, The American Prospect, October 2, 2014
“In The Hopes Of Appearing Normal”: New GOP Ad Campaign; ‘Republicans Have Feelings’
Vinny Minchillo, a Republican campaign strategist based in Texas, isn’t the most famous GOP consultant in the country, but he did claim to have “reinvented political advertising” while working for Mitt Romney’s failed presidential campaign in 2012.
But that was two years ago. In 2014, as Danny Vinik discovered, Minchillo is spearheading an entirely different kind of campaign. It’s called “Republicans Are People, Too.”
RepublicansArePeopleToo.com … aims to combat the partisan rancor directed at the GOP. In short: to humanize Republicans demonized by the left as women-hating, nature-destroying Fox News addicts. A 97-second video on the site informs viewers that Republicans do things that you may not associate with conservatives. […]
Minchillo is now an executive at Glass House Strategy, a public affairs company that specializes in political campaigns – although, despite the upcoming midterms, Minchillo is not advising any campaigns at the moment. That, he says, makes it the perfect time to start a grassroots campaign to change the Republican Party’s image.
The whole video is posted below, and you’ll just have to see it to believe it. The message did not go so far as to say, “Republicans are capable of functioning as well-adjusted human beings,” but that seemed to be the general direction of the message.
Indeed, for those who can’t watch clips online, here’s the entire on-screen text: “Did you know? Republicans drive Priuses. Republicans recycle. Republicans listen to Spotify. Republicans put together Ikea furniture. Republicans are white. Republicans are black. Republicans are Hispanic. Republicans are Asian. Republicans read the New York Times in public. Republicans use Macs. Republicans are grandmas, daughters, Moms. Republicans are left handed. Republicans are doctors, welders, teachers. Republicans donate to charity. Republicans enjoy gourmet cooking. Republicans shop at Trader Joe’s. Republicans like dogs and cats, probably dogs a little more than cats. Republicans have tattoos and beards. Republicans have feelings. Republicans are people who care. Republicans are people, too.”
It’s almost as if we’re seeing a promotional video put together by a group most Americans find repulsive, so its members put something together for YouTube in the hopes of appearing normal.
Indeed, let’s make this plain: if you’re a member of a political party, and you find it necessary to remind the public that your party is capable of human emotion and routine human behavior, then your party may have a very serious problem.
It’s not that Minchillo’s ad is wrong, of course. Obviously, Republicans are human beings living normal American lives. The problem is the overly defensive nature of the argument – if you have to remind the public that Republicans “are people” and “have emotions,” then you’re implicitly suggesting that Republicans’ basic humanity is, at least for some, in doubt.
Jon Chait joked, “It’s just always suspicious when somebody strenuously denies an accusation that has not been made.”
This video http://youtu.be/Iff7mNsGK50 no doubt intended to convey the opposite message, but “Republicans Are People, Too” underscores a branding issue for which there is no easy solution.
By: Steve Benen, The Maddow Blog, September 25, 2014
“Just So We’re Clear”: Arizona Republican Suggests Sterilizing Poor Women
Russell Pearce has had quite a career in Arizona. The Republican started as a fairly obscure state senator, before his anti-immigrant SB1070 pushed him into the national spotlight, which Pearce parlayed into a promotion as state Senate President.
His shooting star didn’t last – Pearce’s record and extremist associations undermined his standing, and in 2011, voters pushed him out of office in a recall election.
State Republicans probably should have allowed Pearce to fade from public view, but instead, GOP officials made Pearce the #2 leader in the state party. As Zach Roth reported, that didn’t turn out too well, either.
The far-right former lawmaker who helped create Arizona’s “papers please” immigration law has resigned as a top official with the state GOP after making comments about sterilizing poor women. […]
On Saturday, the state Democratic Party highlighted comments Pearce made recently on his radio show. Discussing the state’s public assistance programs, Pearce declared: “You put me in charge of Medicaid, the first thing I’d do is get Norplant, birth-control implants, or tubal ligations…. Then we’ll test recipients for drugs and alcohol, and if you want to [reproduce] or use drugs or alcohol, then get a job.”
Just so we’re clear, by making Norplant a part of public assistance, Pearce was, fairly explicitly, talking about sterilizing low-income women.
By way of a response, the principal author of Arizona’s “papers please” law argued in a written statement that he was referencing “comments written by someone else and failed to attribute them to the author.”
It’s a rare sight: a politician trying to defend himself by relying on an admission of plagiarism.
Of course, the problem has nothing to do with attribution and everything to do with an intended message. No one cares whether Pearce was sharing someone else’s argument; everyone cares that he talked about sterilizing poor people.
Daniel Strauss added that Arizona Republicans were so eager to support Pearce after his recall race that he was made the first-ever vice chairman of the Arizona GOP a year after his ouster.
By: Steve Benen, The Maddow Blog, September 15, 2014
“Punish Them At The Polls!”: Paycheck Fairness Act Blocked Again By Senate GOP
Senate Republicans on Monday blocked for the fourth time a bill that would strengthen federal equal pay laws for women.
The Paycheck Fairness Act would ban employers from retaliating against employees who share salary information with each other, impose harsher penalties for pay discrimination and require employers to be able to show that wage gaps between men and women are based on factors other than gender.
The bill needed 60 votes to overcome a Republican filibuster and advance to a final vote on passage, but it fell short Monday by a vote of 52 to 40. Senate Democrats have brought the bill to the floor four times since 2011, and each time Republicans have rejected it.
“The wage gap not only hurts our families, it hurts the economy,” Sen. Barbara Boxer (D-Calif.) said before the vote. “If it were reversed, I’d be standing here fighting for the men. It’s not right.”
Republicans say they oppose the bill because they believe it would discourage employers from hiring women, out of a fear of lawsuits. The GOP has accused Democrats of staging a “show vote” on the bill in an election year, knowing it won’t pass.
“At a time when the Obama economy is already hurting women so much, this legislation would double down on job loss, all while lining the pockets of trial lawyers,” Senate Minority Leader Mitch McConnell (R-Ky.) said before the last vote on the bill in April. “In other words, it’s just another Democratic idea that threatens to hurt the very people that it claims to help.”
Women working full-time in the U.S. earn an average of 77 cents for every dollar men earn, according to the Census Bureau. A small portion of that gap, economists say, is due to employers paying women less than men for the same work.
Republicans are trying to engage women voters ahead of the November midterm elections, but their opposition to the Paycheck Fairness Act and other equal pay measures has repeatedly been used against them in campaigns.
By: Laura Bassett, The Huffington Post Blog, September 15, 2014
“Next Stop, Twilight Zone, Colo”: Cory Gardner’s Hedging On Personhood, Birth Control And Abortion Laws
Rep. Cory Gardner’s, R-Colo., campaign got some more bad news this weekend. A new NBC News/Marist poll showed Gardner trailing Democratic Colorado Sen. Mark Udall by six points, 47 percent to 42 percent. A similar NBC poll in July showed Udall leading by seven points.
With mail-in ballots dropping on October 14, Gardner’s window of opportunity has closed and he has no discernible path to victory. Polls have consistently shown Udall leading with the key voter demographics here. The same questions that were asked when Gardner announced six months ago – how does he win Colorado Latinos and suburban women – have been answered: He can’t.
Worse yet for Gardner, the NBC poll showed his favorable/unfavorable rating in bad shape, at 40/38. This says the Udall strategy of hammering Gardner on his support for birth control and abortion bans in a pro-choice state like Colorado is paying off.
This also explains the panicked move by the Gardner campaign, which ran an ad on birth control and Gardner’s denying the existence of a federal birth control and abortion ban bill, the Life Begins at Conception Act, that the congressman co-sponsors. When asked about his co-sponsorship of the federal “Personhood” bill by Denver’s KUSA/NBC political reporter Brandon Rittiman, Gardner said this:
Rittiman: How do you square your recent change on personhood at the state level with the bill that you still are on in Congress. The life begins at conception act?
Gardner: Well, there is no federal personhood bill. They’re two different pieces of legislation, two different things.
Rittiman then noted that other co-sponsors of the bill say it is federal personhood legislation. “But it’s still a piece of legislation that says abortion ought to be illegal, no?” Gardner responded, “No. It says life begins at conception.”
This is Twilight Zone material, a clear indication that Gardner is losing because of the issue. And props to Rittiman for asking the follow-up and making Gardner answer the question about what his legislation actually does.
According to factcheck.org, these are identical bills:
We don’t see how the Colorado initiative and the federal bill, which supporters in Congress describe as a “personhood” measure, are different on this point. And neither does one of the groups supporting the state initiative. Jennifer Mason, a spokeswoman for the Yes on Amendment 67 Campaign, which supports the ballot measure, told Colorado public radio station KUNC: “Obviously [Gardner’s] a victim of some bad political advice, there’s no reason for him to pull local support while he’s still 100 percent behind the federal amendment. It doesn’t make any sense.”
We agree. And we didn’t receive any further explanation from the Gardner campaign on the contradiction. We asked Nash at the Guttmacher Institute if there was something in the federal bill that would preclude the concerns over birth control, but Nash agreed that the “moment of fertilization” language was the reason these types of proposals had the potential to prohibit access to hormonal forms of birth control.
…voters in Colorado should know Gardner still supports a federal bill that would prompt the same concerns over birth control as the state measure he says he rejects on the same grounds.
The campaign adage is that if you’re explaining, you’re losing. In Gardner’s case, he’s both explaining and losing his grip on reality.
By: Laura K. Chapin, U. S. News and World Report, September 8, 2014
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