“The Many Rebrandings Of Rick Santorum”: In The Middle Of At Least His Third Rebranding, And He’s Just Not Very Good At It
Rick Santorum is often portrayed as a stubborn man of principle, an unusual politician who’ll run for president in the face of terrible poll numbers, and despite an electorate increasingly hostile to his unsettlingly passionate social conservatism. But this isn’t really true. Santorum, who announced his 2016 presidential candidacy on Wednesday, is in the middle of at least his third rebranding. He’s just not very good at it.
In his announcement speech in Western Pennsylvania, Santorum pitched himself as a defender of the working man who also happens to be a foreign policy expert. Santorum bragged that in an issue of ISIS’s online magazine, Dabiq, “under the headline ‘In the Words of Our Enemy’ was my picture and a quote. … They know who I am, and I know who they are!” To be clear, while it would be unsettling to find your face in an ISIS magazine, it’s not that hard to get ISIS to know who you are. You basically just have to talk about ISIS. In the same section, Dabiq quoted two other “enemies”: Virginia State Senator Richard Black and former CIA officer Gary Berntsen, a frequent Fox and Friends guest who has less than 1,600 followers on Twitter. Gary 2016!
For someone who is supposedly dedicated to what he thinks is right, not what is popular, a list of Santorum’s political books makes for a decent guide to the trends of the Republican Party of the last ten years. It Takes a Family, released in 2005, was a rebuttal to Hillary Clinton’s It Takes a Village. It is concerned with apparently controversial social issues such as women working outside the home. His 2012 book American Patriots, printed on faux antique paper, is a Tea Partyish celebration of Revolutionary War-era Americans “heroes and heroines from all walks of life” (not just white guys). Last year’s Blue Collar Conservatives is about helping the working class. (“There was a time not long ago when Americans without college degrees could expect to earn a decent and steady income in exchange for hard work.”) His publisher says, “Santorum provides a game plan for Republicans to bounce back, regain popularity, and return to the party’s original values.” It’s less a game plan for the party’s comeback than one for Santorum’s.
Santorum tried to remake himself in both of his last two losing campaigns, in 2006 and 2012. His political career began in the 90s, when Republicans were focused on welfare reform and teen moms and the crime rate, and he ran with those issues. He campaigned on welfare reform, he said single moms were “breeding more criminals” and that politicians shouldn’t be afraid of “kicking them in the butt.” The target of that kind of rhetoric was not lost on black voters at the time. But for a while, it worked really well. The Harrisburg Patriot News reported in July 2005, “A Santorum victory in a state that has voted Democratic in recent presidential elections would solidify his reputation within the GOP and with conservatives nationally. It would also add fuel to a rumored 2008 presidential run, party officials and analysts said.” Maybe that’s why Santorum keeps running these long-shot campaigns. He was promised this, and he can’t believe it didn’t work out for him.
But by summer 2005, Santorum was clearly in trouble, trailing opponents by as much as 14 points in polls. He was closely tied to the increasingly unpopular president, and his social conservatism had started to rub people the wrong way. In 2002, Santorum had blamed the Catholic priest sex abuse scandal on Boston’s liberal culture. In 2003, he suggested that if we allowed gay marriage, we’d have to allow “man on child, man on dog.” It was “man on dog” that led to Santorum’s greatest branding issue: his Google problem. Sex columnist Dan Savage held a contest to turn “santorum” into a sex term. Savage’s SpreadingSantorum.com rose in Google rankings to outrank the candidate’s campaign site. The top result is now a Wikipedia page for “Campaign for ‘santorum’ neologism,” where it remains a reminder of, if not the neologism, the way that Santorum was turned into an online joke by gay rights activists.
Going into his 2006 Senate reelection campaign, Santorum’s persona changed to reflect the times. Demographic trends meant bashing inner cities and women with jobs and gays had diminishing returns. The white share of the vote shrunk from 84.6 percent in 1992 to 76.3 in 2008, according to Pew Research Center. Opposition to gay marriage dropped more than 10 points from 1996 to 2006, though a majority still opposed it. In 2004, as Senate Republican Conference Committee chair, he met with presidents of historically black colleges and universities in an attempt to get the GOP to reach out to minorities. In 2005, The New York Times Magazine explained that Santorum was an earnest man of faith who’d earned endorsements from leaders in the African-American community in Philadelphia. In April 2006, his campaign staged a photo op in which Santorum packed up food for low-income people. (Alas, the TV news cameras did not show up.)
By July 2006, he was distributing a listicle titled ”Fifty Things You May Not Know About Rick Santorum,” which included warm and fuzzy items like cracking down on puppy mills. The New York Times reported:
He needs to reintroduce himself over the next four months, he said, to get beyond the stereotypes. …
A kinder, gentler Rick Santorum? ”People already know about the other stuff,” he said. ”You guys remind them every day about the other stuff. Let’s tell the rest of the story.”
The listicle did not stop the senator from losing by 18 points to now-Senator Bob Casey.
During the 2012 Republican primary, Santorum faced a very different electorate, and he reshaped himself to appeal to people hurt by the Great Recession, trying to distinguish himself as the voice of the working class. He called for manufacturing subsidies. He was the son of immigrants. His grandfather “sort of coal-mined his way to freedom.” (Back in 1994, Santorum talked about how his father got his “biggest break” with World War II; he escaped the mines through the G.I. Bill, which paid for his psychology degree.) He came out against the term “middle class” because it was some kind of class warfare. He even tried to recast his signature issues, telling a Michigan crowd in February 2012, “All reporters in the back, they say, ‘Oh there’s Santorum talking about social issues again.’ … No, I’m talking about freedom. I’m talking about government imposing themselves on your lives.”
Santorum stuck with his new blue-collar image after he lost to Mitt Romney. “When all you do is talk to people who are owners, talk to folks who are Type As who want to succeed economically, we’re talking to a very small group of people,” he said in 2013.
“I never went to a country club until I was in college,” Santorum told the National Review recently, like a true man of the people. But now he’s blue collar plus. National Review explained:
If he runs in 2016, he says, it won’t be as a candidate defined by his Catholic, socially conservative views. He’s been there and done that, he says. In 2016, he is more likely to define himself as an economic populist and foreign-policy hawk.
In the months before his official campaign announcement, Santorum started playing up the hawk thing. In April, Santorum said that in 2016, Republicans will be “going up against a secretary of state, someone with a tremendous amount of experience and knowledge in this area—most of it wrong—but someone who’s knowledgeable, someone who’s an expert.” That means they “need to look at someone to go up against Mrs. Clinton who has background experience and knowledge and has gotten it right when she’s gotten it wrong.” (They both supported the Iraq war.) He pointed to the eight years he served on the Senate Armed Services Committee. At the South Carolina Freedom Summit this month, Santorm said of ISIS, “If these folks want to return to a 7th Century version of Islam, then let’s load up our bombers and bomb them back to the 7th Century.”
“Going up against a potential nominee who’s a former secretary of state, it’d be good to have someone with more experience than just a briefing book for the debate,” Santorum told NPR recently. A couple weeks earlier, he told voters in Iowa, “We have to have a president who understands the difference between a friend and an enemy. … Iran, enemy. Israel, friend. It’s real simple.” Briefing book? No. Little Golden Book? Yes!
Given that he’s polling at about 2.3 percent, Santorum is likely hoping that the 2016 primary is something like 2012’s, and voters will cycle through alternatives to the mainstream moderate Republican candidate until they get to him. What can he do to get Americans’ attention? Voters rarely care that much about foreign policy. Santorum will try on a new identity. For the sake of entertainment, let’s hope he’ll try to compete with Hillary Clinton not on foreign policy but on being a champion of single ladies.
By: Elspeth Reeve, Senior Editor, The New Republic, May 28, 2015
“Is Rubio Really Hillary’s ‘Nightmare’?”: If This Is Her Nightmare, Hillary Is Getting A Good Night’s Sleep
Well, 14 more Republicans announced their candidacies, but clearly, Marco Rubio was the It Boy on the Republican side this week. It started last weekend with a Times article advancing the idea that Rubio as the GOP nominee is a “scary thought” for Democrats for all the reasons you can reckon on your own—he’s Latino, he’s young, he’s charismatic, he has a “million-dollar smile” (not kidding!), and of course he might be able to defeat her in “vital” Florida with its 29 electoral votes.
Mmmm, okay. He is most certainly Latino and young, not much arguing with those. He is reasonably charismatic. He has about a $627,000 smile, which isn’t a million (a little too on the boyish and elfin sides to project the proper Reaganesque, enemy-smiting mien) but isn’t peanuts.
I would add other and I think even more substantive claims for him. He’s not stupid, in policy terms, and more to the point isn’t intentionally stupid, constantly playing down to his most rigid base’s lowest common denominator. He does that only about 78 percent of the time, which in the context of today’s GOP is almost impressive. I could picture a President Rubio dragging the party to a couple of places where most of it really would prefer not to go. Not a lot of places, but a couple, which is two more than most of them would do.
But is Rubio really Clinton’s nightmare candidate? First of all, let’s say this. Elections are far less about the dollar value of smiles and whether a candidate colors her hair than journalists would like to think. They’re more about what the political scientists call “the fundamentals,” by which they mainly mean the economy. If the economy is still chugging along in the fall of 2016, creating 225,000 jobs a month—and by that time, if the streak holds, wages would probably be going up as well—then nobody is Clinton’s nightmare. All right, two other ifs: no terrorist attack, and no giant, quid-pro-quo Clinton scandal. If all that holds the only drama ought to be whether she tops 350 electoral votes.
But if all that doesn’t hold, then we have a race. I suppose Rubio is as plausible as any of them and more than most of them. But let’s stop and take a look at the bases of these nightmare claims. There are two.
The first is that he’ll compete with her among Latinos. The data point you’ll often see invoked here is that when first running for Senate in 2010, Rubio drew 55 percent of the Latino vote against two opponents. That he did. But here are two reasons that impressive number doesn’t necessarily translate to a presidential race.
Number one, neither of his opponents that year had much going for them among Latinos. Independent Charlie Crist wasn’t really trusted by anyone because of his party flipping, and Democrat Kendrick Meek just never fired, as they say in the horse-racing business. Number two, voters understand, Latino voters included, that a vote for senator and a vote for president aren’t the same kind of vote. For the Senate, independent and even a few Democratic Latinos would be more willing to cast an “identity” vote, just for the sake of seeing one of their own (more or less their own, since there are many different kinds of Latinos in Florida) in the Senate. The candidate’s positions matter, of course, but if voters know he’s only one of 100 in a body that never does much anyway, positions aren’t dispositive.
But a presidential vote is a different thing. There, you’d better believe positions matter. And here, Rubio has the same problems with Latino voters all the Republicans have.
Spend a few minutes on this web page, brought to you by the Seattle-based Latino Decisions. The polling I’m about to cite is from last November, so things may have changed. But still. It’s a bucket of icy water on the nightmare thesis.
Rubio favorable-unfavorable among Latinos: 31-36. Rubio favorable-unfavorable among Latinos in Florida: 39-42. In seven states with sizable Latino voting blocs, Rubio was underwater in six of them (all but Texas). Oh, and in six of the seven states (all but Florida), Clinton’s favorable numbers among Latinos were more than twice Rubio’s.
Why would this be? Are Latinos uniquely immune to the charms of high dollar-value smiles? No. The answer is his positions. Latinos support a path to citizenship, President Obama’s executive actions, and Obamacare. Rubio opposes them all. Those positions, especially on immigration, are deal breakers for a big majority of Latino voters, most of whom don’t feel an intense natural bonhomie for Cuban-Americans, who’ve always been seen to occupy a different political space from Mexicans, Puerto Ricans, Dominicans, and Central Americans.
Now as I say that was last November. Things have probably shifted a little in his direction since then, just because some people may have forgotten his lame immigration reversal. I called four pollsters to try to get current numbers on Clinton vs. Rubio head-to-head among Latinos, but oddly, none had anything current based on large enough sample sizes. If we start to see such numbers and Rubio is with 15 points or so, then Clinton should worry a little. But the overall numbers, in which she has essentially the same narrow-ish lead over Rubio that she has over everyone else, don’t suggest that he’s doing much better among the small subsets of Latinos in these polls than any other Republican is.
And now, to our second point (remember, there was a second point way up there!): “vital” Florida. I really wish people who write about politics would bother to understand the electoral map. This is a longer conversation and another column but please remember: Florida is vital to Republicans, but it’s gravy for Democrats. Obama won Florida in 2012, but if he’d lost it, he’d still have received 303 electoral votes.
Think of it this way: The Republican can win all the normal red states plus the violet quartet of Ohio, Virginia, Colorado, and Nevada, as well as Iowa and New Hampshire—two states that have gone Republican just once each since 1992—and still have only 262 electoral votes. The Democrat can afford to lose Florida and still have a number of paths to 270. The Republican cannot.
Rubio has some strengths the others don’t. But if all this adds up to a nightmare, I’d think Clinton is sleeping pretty well at night.
By: Michael Tomasky, The Daily Beast, May 29, 2015
“The Tax Rates That Don’t Cause Bernie Sanders To ‘Flinch'”: About As Radical As Republican Plans To Slash Taxes On The Wealthy
Sen. Bernie Sanders (I-Vt.) is many things, but subtle isn’t one of them. Take a look at these comments the Democratic presidential candidate made to CNBC about higher taxes on the wealthiest Americans.
“These people are so greedy, they’re so out of touch with reality,” he said. “They think they own the world…. I’m sorry to have to tell them, they live in the United States, they benefit from the United States, we have kids who are hungry in this country. We have people who are working two, three, four jobs, who can’t send their kids to college.
“Sorry, you’re all going to have to pay your fair share of taxes,” he asserted. “If my memory is correct, when radical socialist Dwight D. Eisenhower was president, the highest marginal tax rate was something like 90 percent.”
That last part is true, by the way. In the 1950s, when Republicans were far more interested in deficit reduction than tax breaks, Eisenhower was committed to helping pay off World War II-era debts. He kept Roosevelt’s 90% top marginal rate in place, and the post-war economy boomed anyway. (It wasn’t until JFK in 1961 that Washington approved a “peace dividend,” and even then, some Republicans of the era balked, still preferring to focus on the debt, not tax breaks.)
But Sanders’ support for similar rates is so far from mainstream norms that his comments strike much of the political world as somehow bizarre. The New York Times noted with incredulity that the Vermont senator “doesn’t flinch over returning to the 90 percent personal income tax rates of the 1950s for top earners.”
Over at Salon, it led Simon Maloy to raise a good point: “We’ve become so accustomed to historically low rates of taxation for the wealthy that when someone like Sanders comes along and says the rich can and should pay a far higher rate, people assume he’s out to lunch.”
The flip side to the dynamic is that while reporters and pundits raise their eyebrows at the notion of dramatically increasing the tax burden on the wealthy, absurd and irresponsible tax cuts for top earners are now just assumed to be a given when it comes to Republican policymaking. Several current Republican candidates for the presidency have laid out plans that would eliminate capital gains taxes and the estate tax while cutting the top income tax rate. […]
The thrust of GOP policymaking is to redirect an even greater share of the nation’s wealth to the already engorged few sitting at the top of the income ladder. Sanders is proposing instead that we funnel some of that wealth away from the rich and toward the middle class. And while we’re supposed to “flinch” at a high rate of taxation for income, a zero percent rate on investments is taken in stride.
I think that’s right. Sanders’ position is clearly far from the traditional menu of tax-policy options, so far that he practically sounds like a visitor from another country (if not another planet). We’re accustomed to hearing national figures talk about raising taxes on the rich a little; we’re not accustomed to hearing them talk about raising taxes on the rich a lot.
But what Sanders is proposing is about as radical as Republican plans to slash taxes on the wealthy by hundreds of billions of dollars. It just seems more extreme because our expectations have begun to adapt to a ridiculous GOP wish list that we’re confronted with all the time.
By: Steve Benen, The Maddow Blog, May 28, 2015
“15 Clowns And Counting, Revisionists Reality Show”: The GOP Should Run Its Debates Just Like American Idol
We’re almost certainly going to have more than a dozen Republican presidential candidates in the 2016 race. As The New York Times helpfully points out, six are already in (Carson, Cruz, Fiorina, Huckabee, Paul, Rubio) and seven more are all but certainly running (Bush, Christie, Graham, Jindal, Perry, Santorum, Walker). There are plenty more maybes, too — both serious (Kasich) and clowns (Trump).
This leaves GOP planners with a big and pressing question: How do you stage a debate when you can’t even fit the participants on a single stage?
It’s an unprecedented problem. There’s never been a primary debate — in either party — with more than 10 candidates. And it’s even more disconcerting to Republicans because they made a strong effort to limit the number of debates so it didn’t turn into a circus like it did four years ago… when there were a mere nine candidates.
Fox News, which hosts the first debate on August 6, announced that it will limit participation to the top 10 contenders based on an average of the last five national polls. Maybe that sounds good on the surface… except that formula threatens to leave out a couple of sitting governors, a U.S. senator, and the only woman running.
CNN, which hosts the second debate on September 16, will literally divide the candidates into two tiers. That could lead to some interesting exchanges, as the lower-tier candidates try to get attention with less airtime.
Other proposed formulas, which exclude candidates by the amount of money raised or the number of staffers hired, also have their problems. Louisiana Gov. Bobby Jindal, one of the potential candidates who could be left off the stage, has even proposed two back-to-back debates with randomly selected participants.
All of this worrying and rule-making is intended to prevent the GOP presidential debates from becoming a political version of a reality show. But when you think about it, what’s wrong with that?
Imagine if the debates were like American Idol, with candidates “performing” their answers to questions before a panel of “judges” — and ultimately the votes of television viewers across the country. At the end of each round, the poorest performing candidates would be “voted off” and wouldn’t move to the next round.
Viewership of the debates would surge as Americans discussed with their friends and colleagues what happened on the “show” the previous night. And as more viewers voted to keep their favorite candidates around, more people would have a vested interest in the ultimate winner.
Just as the winners of American Idol often go on to became famous singers who sell out their concerts and sell many albums, the winner of the GOP presidential debate would have a ready-made constituency for the general election.
Some might think it’s unseemly to treat a presidential campaign like a game show. But our politics have been evolving this way for more than 200 years. Our earliest presidents thought it unseemly to even campaign at all. They never left their homes.
The Republican Party has its strongest field of candidates in years. There is no fair way to pick those who would be allowed on the debate stage. Even with as few as 10 candidates, the debates will seem like a game show.
Why not just embrace that? A game show format might lead to the strongest general election candidate Republicans have had in years, too.
By: Taegan Goddard, The Week, May 26, 2015
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