“The Many Rebrandings Of Rick Santorum”: In The Middle Of At Least His Third Rebranding, And He’s Just Not Very Good At It
Rick Santorum is often portrayed as a stubborn man of principle, an unusual politician who’ll run for president in the face of terrible poll numbers, and despite an electorate increasingly hostile to his unsettlingly passionate social conservatism. But this isn’t really true. Santorum, who announced his 2016 presidential candidacy on Wednesday, is in the middle of at least his third rebranding. He’s just not very good at it.
In his announcement speech in Western Pennsylvania, Santorum pitched himself as a defender of the working man who also happens to be a foreign policy expert. Santorum bragged that in an issue of ISIS’s online magazine, Dabiq, “under the headline ‘In the Words of Our Enemy’ was my picture and a quote. … They know who I am, and I know who they are!” To be clear, while it would be unsettling to find your face in an ISIS magazine, it’s not that hard to get ISIS to know who you are. You basically just have to talk about ISIS. In the same section, Dabiq quoted two other “enemies”: Virginia State Senator Richard Black and former CIA officer Gary Berntsen, a frequent Fox and Friends guest who has less than 1,600 followers on Twitter. Gary 2016!
For someone who is supposedly dedicated to what he thinks is right, not what is popular, a list of Santorum’s political books makes for a decent guide to the trends of the Republican Party of the last ten years. It Takes a Family, released in 2005, was a rebuttal to Hillary Clinton’s It Takes a Village. It is concerned with apparently controversial social issues such as women working outside the home. His 2012 book American Patriots, printed on faux antique paper, is a Tea Partyish celebration of Revolutionary War-era Americans “heroes and heroines from all walks of life” (not just white guys). Last year’s Blue Collar Conservatives is about helping the working class. (“There was a time not long ago when Americans without college degrees could expect to earn a decent and steady income in exchange for hard work.”) His publisher says, “Santorum provides a game plan for Republicans to bounce back, regain popularity, and return to the party’s original values.” It’s less a game plan for the party’s comeback than one for Santorum’s.
Santorum tried to remake himself in both of his last two losing campaigns, in 2006 and 2012. His political career began in the 90s, when Republicans were focused on welfare reform and teen moms and the crime rate, and he ran with those issues. He campaigned on welfare reform, he said single moms were “breeding more criminals” and that politicians shouldn’t be afraid of “kicking them in the butt.” The target of that kind of rhetoric was not lost on black voters at the time. But for a while, it worked really well. The Harrisburg Patriot News reported in July 2005, “A Santorum victory in a state that has voted Democratic in recent presidential elections would solidify his reputation within the GOP and with conservatives nationally. It would also add fuel to a rumored 2008 presidential run, party officials and analysts said.” Maybe that’s why Santorum keeps running these long-shot campaigns. He was promised this, and he can’t believe it didn’t work out for him.
But by summer 2005, Santorum was clearly in trouble, trailing opponents by as much as 14 points in polls. He was closely tied to the increasingly unpopular president, and his social conservatism had started to rub people the wrong way. In 2002, Santorum had blamed the Catholic priest sex abuse scandal on Boston’s liberal culture. In 2003, he suggested that if we allowed gay marriage, we’d have to allow “man on child, man on dog.” It was “man on dog” that led to Santorum’s greatest branding issue: his Google problem. Sex columnist Dan Savage held a contest to turn “santorum” into a sex term. Savage’s SpreadingSantorum.com rose in Google rankings to outrank the candidate’s campaign site. The top result is now a Wikipedia page for “Campaign for ‘santorum’ neologism,” where it remains a reminder of, if not the neologism, the way that Santorum was turned into an online joke by gay rights activists.
Going into his 2006 Senate reelection campaign, Santorum’s persona changed to reflect the times. Demographic trends meant bashing inner cities and women with jobs and gays had diminishing returns. The white share of the vote shrunk from 84.6 percent in 1992 to 76.3 in 2008, according to Pew Research Center. Opposition to gay marriage dropped more than 10 points from 1996 to 2006, though a majority still opposed it. In 2004, as Senate Republican Conference Committee chair, he met with presidents of historically black colleges and universities in an attempt to get the GOP to reach out to minorities. In 2005, The New York Times Magazine explained that Santorum was an earnest man of faith who’d earned endorsements from leaders in the African-American community in Philadelphia. In April 2006, his campaign staged a photo op in which Santorum packed up food for low-income people. (Alas, the TV news cameras did not show up.)
By July 2006, he was distributing a listicle titled ”Fifty Things You May Not Know About Rick Santorum,” which included warm and fuzzy items like cracking down on puppy mills. The New York Times reported:
He needs to reintroduce himself over the next four months, he said, to get beyond the stereotypes. …
A kinder, gentler Rick Santorum? ”People already know about the other stuff,” he said. ”You guys remind them every day about the other stuff. Let’s tell the rest of the story.”
The listicle did not stop the senator from losing by 18 points to now-Senator Bob Casey.
During the 2012 Republican primary, Santorum faced a very different electorate, and he reshaped himself to appeal to people hurt by the Great Recession, trying to distinguish himself as the voice of the working class. He called for manufacturing subsidies. He was the son of immigrants. His grandfather “sort of coal-mined his way to freedom.” (Back in 1994, Santorum talked about how his father got his “biggest break” with World War II; he escaped the mines through the G.I. Bill, which paid for his psychology degree.) He came out against the term “middle class” because it was some kind of class warfare. He even tried to recast his signature issues, telling a Michigan crowd in February 2012, “All reporters in the back, they say, ‘Oh there’s Santorum talking about social issues again.’ … No, I’m talking about freedom. I’m talking about government imposing themselves on your lives.”
Santorum stuck with his new blue-collar image after he lost to Mitt Romney. “When all you do is talk to people who are owners, talk to folks who are Type As who want to succeed economically, we’re talking to a very small group of people,” he said in 2013.
“I never went to a country club until I was in college,” Santorum told the National Review recently, like a true man of the people. But now he’s blue collar plus. National Review explained:
If he runs in 2016, he says, it won’t be as a candidate defined by his Catholic, socially conservative views. He’s been there and done that, he says. In 2016, he is more likely to define himself as an economic populist and foreign-policy hawk.
In the months before his official campaign announcement, Santorum started playing up the hawk thing. In April, Santorum said that in 2016, Republicans will be “going up against a secretary of state, someone with a tremendous amount of experience and knowledge in this area—most of it wrong—but someone who’s knowledgeable, someone who’s an expert.” That means they “need to look at someone to go up against Mrs. Clinton who has background experience and knowledge and has gotten it right when she’s gotten it wrong.” (They both supported the Iraq war.) He pointed to the eight years he served on the Senate Armed Services Committee. At the South Carolina Freedom Summit this month, Santorm said of ISIS, “If these folks want to return to a 7th Century version of Islam, then let’s load up our bombers and bomb them back to the 7th Century.”
“Going up against a potential nominee who’s a former secretary of state, it’d be good to have someone with more experience than just a briefing book for the debate,” Santorum told NPR recently. A couple weeks earlier, he told voters in Iowa, “We have to have a president who understands the difference between a friend and an enemy. … Iran, enemy. Israel, friend. It’s real simple.” Briefing book? No. Little Golden Book? Yes!
Given that he’s polling at about 2.3 percent, Santorum is likely hoping that the 2016 primary is something like 2012’s, and voters will cycle through alternatives to the mainstream moderate Republican candidate until they get to him. What can he do to get Americans’ attention? Voters rarely care that much about foreign policy. Santorum will try on a new identity. For the sake of entertainment, let’s hope he’ll try to compete with Hillary Clinton not on foreign policy but on being a champion of single ladies.
By: Elspeth Reeve, Senior Editor, The New Republic, May 28, 2015
“Iraq War, 1%; Climate Change, 97%”: Jeb Bush Needs More Evidence For Climate Change Action Than He Does To Start A War
Former Florida governor and likely presidential candidate Jeb Bush had a lot to say about climate change this week, putting to rest prior speculation that he might take a more reasonable position on the issue than his Republican opponents. At a campaign event in New Hampshire on Wednesday, Bush said, “I don’t think the science is clear of what percentage is man-made and what percentage is natural. It’s convoluted.” Though he said the “climate is changing,” Bush isn’t convinced that mankind has contributed or that we have a mandate to do something about it. “For the people to say the science is decided on this is really arrogant, to be honest with you,” he continued. “It’s this intellectual arrogance that now you can’t have a conversation about it, even.”
On foreign policy, however, Bush needs much less certainty. The bar is so low, in fact, that he’s said he would still have invaded Iraq, even knowing what we do today about the bad intelligence. “I would have,” he told Fox News earlier this month. “And so would have almost everybody that was confronted with the intelligence they got.” As with climate change, it’s hard to pin down exactly how Bush views the Iraq War, and he’s tied himself into knots trying to explain it, later backtracking with, “I would have not gone into Iraq.”
Under George W. Bush’s administration, the White House subscribed to the hawkish war philosophy known as the One Percent Doctrine, which got its name from former Vice President Dick Cheney’s post-9/11 strategy and which was codified in a book of the same name. “If there was even a 1 percent chance of terrorists getting a weapon of mass destruction—and there has been a small probability of such an occurrence for some time—the United States must now act as if it were a certainty,” the author, Pulitzer prize-winning journalist Ron Suskind wrote. Cheney insisted that “our response” was more important than “our analysis.” The administration presented its severely flawed intelligence as a certainty, in order to convince the public that Iraq had nuclear, chemical, and biological capabilities.
The Bush administration’s troubling approach to foreign policy isn’t a perfect parallel to the case for climate change action, because the certainty is much higher than 1 percent—97 percent of actively publishing climate scientists say that humans are responsible for our changing climate. Still, it exposes the fallacies in Bush’s argument that the U.S. should wait to act on global climate change until the science is more sure. Not only is perfect certainty a stupidly high bar to set for climate action, but it’s irresponsible to insist on perfect knowledge. Climate scientists are still improving their models to forecast the precise effects of warming the planet 4 degrees Fahrenheit and higher, but they agree on this: The longer the world waits to act, the more it risks and the more catastrophic the consequences become. If we waited another few decades to do something while Republicans like Bush misrepresent reality, the damage will already be done. It will be too late.
Advocates for government action on the climate often liken it to taking out insurance for a car or home. The point of investing now is to mitigate the most severe consequences of climate change. “Confronting the possibility of climate catastrophes means taking prudent steps now to reduce the future chances of the most severe consequences of climate change,” a 2014 White House report said. “The longer that action is postponed, the greater will be the concentration of CO2 in the atmosphere and the greater is the risk.”
In another world, Cheney might have said something like: If there’s a chance that we can forestall the worst impacts of climate change, the U.S. must do what it can. It’s about our response, not just our analysis. What if he had?
Compared to going to war, acting on climate change isn’t a risky bet.
By: Rebecca Leber, The New Republic, May 22, 2015
“A One-Man Off-Key Greek Chorus”: A Hard Spring Brings Hard Days For Jeb Bush
With a lush spring came cruel days. The Philadelphia train wreck happened only a hundred miles up the tracks from the Baltimore riots. Is the wind of history, the zeitgeist, on the job as we face the 2016 presidential race?
If so, it’s worth noting that Jeb Bush, the Republican frontrunner, spent days defending older brother George W. Bush, the former president, and the long war he started in Iraq. The younger brother was a one-man off-key Greek chorus.
In defending the decision to go to war based on Iraq’s weapons of mass destruction — a claim proved false — the former Florida governor kept saying, “my brother.” Like we the folks are all in with the Bush family? It’s not as if we enjoy fond memories of a presidency defined by 9/11.
To return to the Baltimore and Philadelphia scenes, equidistant from the Mason-Dixon line. Those shocking sights, from April to May, told us that business as usual is taking a tragic toll. The Northeast infrastructure is old, getting older. So are Baltimore’s sad-sack slums, visible from a moving Amtrak window as a train zips up to New York. Lives are on the line. Stressed rails reach a breaking point. And if we let things languish in policing and income inequality, heat will rise on the streets. Plain as that.
But Jeb Bush, the leading Republican candidate (all but declared) had nothing nice to say, no sympathy note to send from his alternate universe. He astonished even friendly media at Fox News and conservative pundits by a doomed defense of “my brother” and his administration’s aggression in starting the Iraq War — still playing out. But as we know from previous Bush family dramas, loyalty to the tribe comes first. Nearly all Jeb Bush’s foreign policy advisors were on his brother’s A list, too.
After several stumbles on whether he would have invaded Iraq as president in 2003, Jeb Bush finally conceded that would be a bad idea. Yet he’s echoed his brother’s bluster and blunder by speaking to the issue with the veneer of a sneer. Why “re-litigate” the past? Many were puzzled at how little thought Jeb Bush gave to the biggest question facing his quest — and bedeviling his brother’s legacy. (If his brother started it, hey, how bad could it be?)
By nature, the busy Bushes don’t spend a lot of time lost in thought or looking back: “No regrets” could be the family coat of arms. Now we know Jeb Bush is no exception. Contrary to claims he’s his own man, he often invokes his last name, stating his brother is his “closest advisor.” Oh brother.
When war goes wrong, it’s in the distance. Here at home, something strange went awry seven miles north of Philadelphia’s 30th Street Station. A Northeast Regional train came around a bend, speeding at over 100 mph. The derailment devastated and bewildered swaths of the East Coast and beyond. Philly is a handsome city — with the Victorian zoo, the river boathouses, the Museum of Art. The city responded with great compassion and care to the injured and the dead that night. Brotherly love.
Eight beating hearts on that train were gone in a split second, torn from their plans, dreams, loved ones. All eight bodies were found in the wreckage. One victim, Rachel Jacobs, and I are alumnae of Swarthmore College in Philadelphia. She was 39. Somehow she seemed a long-lost friend.
Everyone knows safety improvements and infrastructure investment are overdue (except Congress.) Those old railway bridges over the bountiful, wide Susquehanna River? Sure, it’s easy on the eyes, crossing over the river. The most peaceful way to travel is now freighted with anxiety.
Here’s the thing this spring asks, starkly. Did our country get derailed at a reckless speed? Was Iraq akin to the curve in North Philadelphia?
The next president should address buttressing transportation, income inequality and beleaguered cities with fresh imagination and ideas. Whether a President Jeb Bush could do all that and regain our moral stature in the world community is a bridge too far. He’s failed the test of character.
The younger Bush is not the one to lead us out of our predicament, safe toward home.
By: Jamie Stiehm, The National Memo, May 22, 2015
“Gravely Wrong And Unapologetic”: Neoconservatives; That Iraq Question Roiling The GOP Field Is Stupid
The Iraq hypotheticals currently ensnaring the Republican Party’s presidential candidates are “asinine” and the worst of “gotcha journalism,” argue some of the neoconservative thinkers who advocated most aggressively for the 2003 invasion.
Questioning whether the United States should have gone to war in Iraq is pointless, they say, because decision-makers never get to make future decisions with the benefit of hindsight.
“Nobody lives life backwards,” said Eliot Cohen, a founding member of the Project for a New American Century and later a top aide to Secretary of State Condoleezza Rice. “At the time, reasonable people could disagree over whether to go to war in Iraq. It’s really a silly hypothetical, and the people who ask it should know better. You don’t get to relive history that way.”
“It reflects more on the media’s obsession with a new litmus test,” said Danielle Pletka, the vice president for foreign and defense policy studies at the American Enterprise Institute. “One isn’t president or commander in chief in hindsight.”
The United States continues to suffer the consequences of the Iraq war: thousands of American lives lost at a cost of billions of dollars. Assessments after the initial invasion found that the massive weapons of mass destruction program the Bush administration used as one of the primary reasons to go to war simply didn’t exist.
And in the instability that followed the U.S. withdrawal from the country, another deadly terrorist group emerged: the so-called Islamic State, which has beheaded Americans and threatens U.S. allies in the region.
So the price of invasion has certainly been very steep, and worth assessing.
The press has savaged Republican presidential candidates Jeb Bush and Marco Rubio over the past week for saying both that the invasion of Iraq was the right decision and that they would not have invaded Iraq with the benefit of current knowledge—that intelligence assessments of Iraq’s WMD program were wildly incorrect.
In the years after the invasion of Iraq, neoconservatives have expressed few regrets about their efforts to encourage the toppling of Saddam Hussein via invasion.
Bill Kristol, the founder and editor of the hawkish Weekly Standard, said that even knowing what we know now, he would have still pushed for an invasion.
“Then would have surged troops much earlier,” he said, “and would not have thrown it all away after the war was effectively won at the end of 2008.”
But Kristol doesn’t hold it against Republicans like Bush and Rubio for thinking differently: “Can’t blame candidates for not wanting to spend time and effort taking on the politically correct No position,” he said.
And those who disagree with The Weekly Standard’s editor, one of the most ardent advocates of the invasion, shouldn’t expect an apology. In an email to The Daily Beast, Kristol signed off:
“Unapologetically,
Bill”
The Iraq question, first asked by Fox News’ Megyn Kelly of Jeb Bush, should not have been unexpected. Nor was it inconsequential: The heart of the question is whether, absent the threat of a major Iraqi WMD program, the invasion of Iraq was still wise.
But both Cohen and Pletka said the structure of the question pointed to something deeper about American press coverage of American politicians—the desire to catch a politician off guard in a moment of uncertainty rather than trying to achieve a deeper understanding of where candidates stand on various issues and how they would react in a crisis.
“I think it’s an asinine question that says more about the politicization of debate than it does about the candidates themselves,” Pletka said.
Cohen, who wrote his first book in 1978 and joined the policy planning staff of the office of the secretary of defense in 1990, called the “gotcha journalism” view of foreign policy poisonous and counterproductive—and said it is more prevalent now than in previous years.
“In past eras in the United States, people would have serious conversations about foreign policy…which is going to be necessary, because the world is now such a complicated place,” Cohen said. “People are going to [need] the patience to examine each of the candidates on both sides and get a sense of where they stand.”
The press, he said, should focus on building up a “composite portrait” of presidential candidates and their foreign policy views on China and on Iran.
Added Pletka, “Wouldn’t you rather hear what they would do now about Iraq? Now that’s a harder question.”
“Anyone in their right mind hasn’t been happy if you look at Iraq—you certainly have to ask yourself [about] the return that we got for the investment in blood and treasure…People should ask themselves what are the lessons to be learned from the whole Iraqi experience,” Cohen said.
While he dismissed the current GOP debate as a “silly hypothetical,” Cohen did say revisiting the Iraq War is necessary. He identified three areas presidential candidates should be questioned about on Iraq: What the war taught us about America’s ability to acquire intelligence on weapons of mass destruction programs; the ability of the U.S. government to adapt to challenges such as counterinsurgency and building up a foreign military, and how to disengage properly after an invasion.
By: Tim Mak, The Daily Beast, May 20, 2015
“Jeb Bush’s Brotherly Bind”: There Are More Important Issues Here Than Family
Am I the only person outside the Bush family who has a smidgen of empathy for Jeb Bush’s roller-coaster ride in trying to answer a straightforward question: Was going to war in Iraq the right thing to do?
It’s hard to go much beyond “smidgen” because it remains astonishing that Bush hadn’t worked out long in advance how he’d grapple with an inevitable query about the invasion his brother launched. Jeb’s responses over four days were, as The Post’s Philip Rucker and Ed O’Keefe wrote, “wavering, uncertain and incongruous.”
The saga began when Fox News’s Megyn Kelly asked Bush if, knowing all we know now, he would have gone to war. “I would have, and so would have Hillary Clinton, just to remind everybody,” Bush replied. “And so would have almost everybody that was confronted with the intelligence they got.”
Bang! The political world, including conservatives who had strongly supported George W.’s foreign policy, came down on him hard. After going this way and that, Jeb admitted defeat on Thursday. He mixed the first-person singular and plural with the second person in, finally, responding to Kelly’s original question. “Knowing what we know now, what would you have done? I would have not engaged. I would not have gone into Iraq.”
So why have any sympathy for him at all? The main reason is very old-fashioned: His apparent reluctance to cast his own brother into the darkness. In justifying his initial answer, Bush later used his own reframing of Kelly’s words as an excuse, explaining he hadn’t understood the “know now” part. But it’s just as possible that he knew perfectly well what Kelly had asked — Jeb Bush is not stupid — and hoped he could get away with answering a different question to avoid being disloyal to George W.
Loyalty is a virtue in rather short supply in our culture, so I admire it when I see it. Of course it can be misplaced. There are times when other virtues should trump it. But loyalty does matter, and I have some respect for Jeb for trying to stay true to his family ties over four utterly miserable days.
Still, there are more important issues here than family. Bush’s agony isn’t over because Iraq raises profound questions not only for him but also for all of his GOP opponents. If Bush’s initial answer about the war was wrong and his most recent answer was right, this means that opponents of the war were also right. They included a young Illinois state senator, Barack Obama, who predicted in 2002 that “even a successful war against Iraq will require a U.S. occupation of undetermined length, at undetermined cost, with undetermined consequences.”
Many of the war’s staunchest supporters understand that they can never concede that Obama was right because doing so would undermine their ongoing defense of a hyperinterventionist foreign policy. That’s why some of them remain unrepentant. “I believed in it then,” former vice president Dick Cheney said of the war to Politico’s Mike Allen last July. “I look back on it now, it was absolutely the right thing to do.”
Bill Kristol, one of the war’s leading promoters, told CNN last June: “I’m not apologizing for something that I think was not wrong. I think going to war to remove Saddam was the right thing to do and necessary and just thing to do.” Donald Rumsfeld, George W.’s first secretary of defense, said that it would have been “immoral” not to go to Iraq.
But other hawks would rather see the was-the-Iraq-War-right question magically disappear because they know it’s a no-win for them. Most Americans now think the war was ill-advised. Why remind them that most of the same people who are super hawks now brought them an adventure they deeply regret? Thus did the Wall Street Journal editorial page on Friday come out firmly and unequivocally in favor of — evasion. “The right answer to the question is that it’s not a useful or instructive one to answer, because statesmanship, like life, is not conducted in hindsight.”
Sorry, but inquiring minds will want all the candidates to offer straight answers. This means that Bush’s Republican opponents will have to do more than trash his botched dodging. Bush at least had the excuse that he didn’t want to speak ill of his brother. The rest of them still need to explain how their own views of the past relate to where they’ll take us in the future.
By: E. J. Dionne, Jr., Opinion Writer, The Washington Post, May 17, 2015
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