“Focusing On The Wrong Things”: Why We Should Stop Obsessing About The Federal Budget Deficit
I wish President Obama and the Democrats would explain to the nation that the federal budget deficit isn’t the nation’s major economic problem and deficit reduction shouldn’t be our major goal. Our problem is lack of good jobs and sufficient growth, and our goal must be to revive both.
Deficit reduction leads us in the opposite direction—away from jobs and growth. The reason the “fiscal cliff” is dangerous (and, yes, I know—it’s not really a “cliff” but more like a hill) is because it’s too much deficit reduction, too quickly. It would suck too much demand out of the economy.
But more jobs and growth will help reduce the deficit. With more jobs and faster growth, the deficit will shrink as a proportion of the overall economy. Recall the 1990s when the Clinton administration balanced the budget ahead of the schedule it had set with Congress because of faster job growth than anyone expected—bringing in more tax revenues than anyone had forecast. Europe offers the same lesson in reverse: Their deficits are ballooning because their austerity policies have caused their economies to sink.
The best way to generate jobs and growth is for the government to spend more, not less. And for taxes to stay low—or become even lower—on the middle class.
(Higher taxes on the rich won’t slow the economy because the rich will keep spending anyway. After all, being rich means spending whatever you want to spend. By the same token, higher taxes won’t reduce their incentive to save and invest because they’re already doing as much saving and investing as they want. Remember: they’re taking home a near record share of the nation’s total income and have a record share of total wealth.)
Why don’t our politicians and media get this? Because an entire deficit-cutting political industry has grown up in recent years—starting with Ross Perot’s third party in the 1992 election, extending through Peter Petersen’s Institute and other think-tanks funded by Wall Street and big business, embracing the eat-your-spinach deficit hawk crowd in the Democratic Party, and culminating in the Simpson-Bowles Commission that President Obama created in order to appease the hawks but which only legitimized them further.
Most of the media have bought into the narrative that our economic problems stem from an out-of-control budget deficit. They’re repeating this hokum even now, when we’re staring at a fiscal cliff that illustrates just how dangerous deficit reduction can be.
Deficit hawks routinely warn unless the deficit is trimmed we’ll fall prey to inflation and rising interest rates. But there’s no sign of inflation anywhere. The world is awash in underutilized capacity As for interest rates, the yield on the ten-year Treasury bill is now around 1.26 percent—lower than it’s been in living memory.
In fact, if there was ever a time for America to borrow more in order to put our people back to work repairing our crumbling infrastructure and rebuilding our schools, it’s now.
Public investments that spur future job-growth and productivity shouldn’t even be included in measures of government spending to begin with. They’re justifiable as long as the return on those investments – a more educated and productive workforce, and a more efficient infrastructure, both generating more and better goods and services with fewer scarce resources – is higher than the cost of those investments.
In fact, we’d be nuts not to make these investments under these circumstances. No sane family equates spending on vacations with investing in their kids’ education. Yet that’s what we do in our federal budget.
Finally, the biggest driver of future deficits is overstated—rising health-care costs that underlie projections for Medicare and Medicaid spending. The rate of growth of health-care costs is slowing because of the Affordable Care Act and increasing pressures on health providers to hold down costs. Yet projections of future budget deficits haven’t yet factored in this slowdown.
So can we please stop obsessing about future budget deficits? They’re distracting our attention from what we should be obsessing about—jobs and growth.
BY: Robert Reich, The American Prospect, November 21, 2012
“Dressed Up As A Cheerful Holiday Add-On”: Why Black Friday Is A Behavioral Economist’s Nightmare
There are many, many reasons not to participate in Black Friday. Maybe you like sleeping in and spending time with family more than lining up in a mall parking lot at 2 a.m. Maybe you object on humanitarian grounds to the ever-earlier opening times, which force employees of big-box retailers to cut their holidays short by reporting to work in the middle of the night. (Or, increasingly, on Thanksgiving itself.)
But among the most potent reasons no sane person should participate in Black Friday is this: It is carefully designed to make you behave like an idiot.
The big problem with Black Friday, from a behavioral economist’s perspective, is that every incentive a consumer could possibly have to participate — the promise of “doorbuster” deals on big-ticket items like TVs and computers, the opportunity to get all your holiday shopping done at once — is either largely illusory or outweighed by a disincentive on the other side. It’s a nationwide experiment in consumer irrationality, dressed up as a cheerful holiday add-on.
As Dan Ariely explains in his book, Predictably Irrational, “We all make the same types of mistakes over and over, because of the basic wiring of our brains.”
This applies to shopping on the other 364 days of the year, too. But on Black Friday, our rational decision-making faculties are at their weakest, just as stores are trying their hardest to maximize your mistakes. Here are just a few of the behavioral traps you might fall into this Friday:
The doorbuster: The doorbuster is a big-ticket item (typically, a TV or other consumer electronics item) that retailers advertise at an extremely low cost. (At Best Buy this year, it’s this $179.99 Toshiba TV.) We call these things “loss-leaders,” but rarely are the items actually sold at a loss. More often, they’re sold at or slightly above cost in order to get you in the store, where you’ll buy more stuff that is priced at normal, high-margin levels.
That’s the retailer’s Black Friday secret: You never just buy the TV. You buy the gold-plated HDMI cables, the fancy wall-mount kit (with the installation fee), the expensive power strip, and the Xbox game that catches your eye across the aisle. And by the time you’re checking out, any gains you might have made on the TV itself have vanished.
Implied scarcity: This is when a store attempts to drum up interest in an item by claiming “limited quantity” or “maximum two per customer,” which makes us think we’re getting something valuable when we may not be. It’s a staple of deceptive marketing, and at no time in the calendar year is it in wider use than on Black Friday. (There is also actual scarcity on Black Friday — when stores carry only a 50 or 100 of an advertised doorbuster item — which also introduces a risk that you’ll be 51st or 101th in line and waste your time entirety. Both are bad.)
Confirmation bias: As Derek Thompson points out, many shoppers neglect to factor in the non-cash costs of their Black Friday trip — gas, parking, warranties, and rebates. (To say nothing of the vacation time lost to waiting in lines.) Shoppers want to believe they save money by going out on Black Friday, so they use only their per-item savings in calculating the benefits of their trip. But on a net basis, it’s often not a very good deal.
Irrational escalation: This behavioral quirk is also known as the “sunk cost fallacy,” and it means that people are bad at knowing when to give up on unprofitable endeavors. This happens a lot on Black Friday. If you’ve already made the initial, bad investment of getting up at 2 a.m., driving to the mall, finding parking, and waiting in line for a store to open, you’ll be inclined to buy more than you initially came for. (Since, after all, you’re already there, and what’s another few hundred dollars?)
Pain anesthetization: One of my favorite pieces of shopping-related research is a 2007 paper called “Neural Predictors of Purchases” [PDF] which used fMRI scans of shoppers’ brains to show how deeply irrational the purchasing process is. Researchers found that if a shopper saw a price that was lower than expected, his medial prefrontal cortex (the part of the brain responsible for decision-making) lit up, while higher-than-expected prices caused the insula (the pain-registering part) to go wild. That brain activity had a strong correlation to whether or not the shoppers ended up buying the products or not.
Economists typically think of consumer choice as dispassionate cost-benefit analysis by rational market actors — a bunch of people saying to themselves, “Will having this $179.99 TV now create more pleasure than having the $179.99 in my bank account to do other things in the future?” — but the 2007 study shows that shoppers don’t actually behave that way at all. In fact, they’re choosing between immediate pleasure and immediate pain.
That explains why, on Black Friday, retailers pull out every trick in their playbook to minimize the immediate pain of buying: instant rebates, in-house credit cards with one-time sign-up discounts, multi-year layaway plans, and the like. The problem, of course, is that those methods of short-term anesthetization often carry long-term consequences — like astronomically high interest rates and hidden fees.
Post-purchase rationalization: When we’ve bought something expensive, we tend to overlook its flaws or defects in order to justify our decision. On Black Friday, the investment is more than just financial — we’ve emotionally invested in the post-holiday ritual of standing in line with friends or family and enduring cold, dark misery for the shot at cheap electronics. That excess investment leads to excess rationalization, and coupled with a return/refund process that is a nightmare at many big-box retailers, it leads to people owning a lot of things they’re not very happy with.
In short, if shopping on the other 364 days of the year is the behavioral economist’s version of bringing a knife to a gunfight, going out on Black Friday is going to that same gunfight with a knife made out of Play-Doh. Between retail tricks and your own cognitive flaws, you have almost no chance of actually saving money or making rational decisions. (Plus, you might get trampled.)
Of course, just by telling you to stay home on Black Friday, I may be triggering your reactance bias (the tendency to do the opposite of what someone tells you) and making you want to go bargain-hunting even more. In which case, good luck. You’ll need it.
By: Kevin Roose, Daily Intel, November 22, 2012
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