“Magic Moment Instinct”: Mitt Romney’s Secret Debate Weapon
With the first presidential debate coming on Wednesday, further details are emerging about how the two candidates have been preparing for the face-offs. The debates have a special importance for Mitt Romney, who trails President Obama by 4.3 points in both Real Clear Politics’s composite of national polls and their aggregation of polls in most swing states. Many politicos believe that the debates are Romney’s last chance to turn the race around. So what’s his secret weapon? Zingers.
This from Peter Baker and Ashley Parker in today’s New York Times:
Mr. Romney’s team has concluded that debates are about creating moments and has equipped him with a series of zingers that he has memorized and has been practicing on aides since August. His strategy includes luring the president into appearing smug or evasive about his responsibility for the economy.
This nicely illustrates one of the big problems that the Romney campaign has brought upon itself: They keep trying to find one magic moment on which they can turn around the race. They banked first on the vice presidential roll out and then on the GOP convention as instances where the American people would see and embrace a new Mitt Romney while finally turning on President Obama in the manner Republicans believe he deserves. That magic bullet instinct also explains the campaign’s jumping around from attack message to attack message (see: welfare attacks, “you didn’t build it,” “bumps in the road,” and so forth).
But as I argue in my column in U.S. News Weekly this week (subscription required), while we remember big moments in debates, they rarely if ever actually turn elections. The classic example is Gerald Ford’s declaration that the Soviet Union wasn’t dominating Eastern Europe—it’s remembered as a crippling gaffe, but he closed on Carter during the period of the debates that year. And while conventional wisdom (and, apparently, the Romney campaign) holds that Ronald Reagan only broke through after decisively besting Jimmy Carter with “there you go again” and “are you better off…?” in their late October debate, he was already leading in the polls at that point. It’s true that the polling trend line shows a Reagan surge after the debate, but he had been leading Carter since the late spring and had been creeping upward since late August. The Reagan-Carter debate accelerated an existing trend; it didn’t turn the election or change its dynamics.
And there’s another reason why the Romney campaign shouldn’t bank on zingers to turn around their flailing, failing effort. As The American Conservative’s Daniel Larison observes on Twitter today, “if people don’t like a candidate to start with, they aren’t going to be impressed when he uses one-liners and put-downs.” He goes on to wonder whether Team Romney realizes that candidates with high negatives (and Romney’s are so very high) shouldn’t be relying on zingers. People already find Romney unlikable, in other words; coming across as more of a smarmy smart-ass isn’t going to help him.
On a lighter note, the idea of Mitt Romney’s arsenal of prepared one-liners has given rise to a new Twitter meme: #MittZingers.
By: Robert Schlesinger, Washington Whispers, U. S. News and World Report, September 29, 2012
“Wishing On A Star”: The Debates Won’t Save Mitt Romney
If you’re a Romney partisan, and you’ve seen Barack Obama move ahead in the polls over the last couple of weeks, you may be saying to yourself, “Maybe the debates can save him.” After all, the four debates (three presidential, one VP) are the the only planned events between now and election day. Though you never know what kind of unexpected events might occur, tens of millions of voters will be watching. And so many times in the past, the race has been transformed by a dramatic debate moment.
Except that’s actually not true. As John Sides lays out quite well, after all the sound and fury, debates almost never change the trajectory of the race. Of course, something never happens up until the moment that it happens, but there’s strong reason to believe that the debates will change nothing this year in particular. But before I get to that, here’s Sides:
Why are presidential debates so often inconsequential? After all, many voters do pay attention. Debates routinely attract the largest audience of any televised campaign event. And voters do learn new information, according to several academic studies. But this new information is not likely to change many minds. The debates occur late in the campaign, long after the vast majority of voters have arrived at a decision. Moreover, the debates tend to attract viewers who have an abiding interest in politics and are mostly party loyalists. Instead of the debates affecting who they will vote for, their party loyalty affects who they believe won the debates. For example, in a CNN poll after one of the 2008 debates, 85 percent of Democrats thought that Obama had won, but only 16 percent of Republicans agreed.
All those memorable gaffes—George H.W. looking at his watch, Michael Dukakis not pounding his lecturn at the suggestion of his wife’s rape and murder, Al Gore sighing—turn out not to have had any discernible impact on the race. What was almost certainly the most disastrous debate performance of all—Dan Quayle’s in 1988—did not, you may recall, prevent him from becoming Vice President.
And this year is even less likely to produce anything significant. As James Fallows explained, Mitt Romney is at his best when he can prepare carefully, and at his worst when he’s taken by surprise. Over the course of the 500 or so primary debates the Republicans held, he was clearly the most informed and serious-seeming of the GOP candidates. Of course, besting Rick Perry and Michele Bachmann in verbal combat doesn’t exactly make you the Ted Williams of debating, but there’s little doubt Romney will show himself to reasonably knowledgeable, for what it’s worth. His problem, though, is that it isn’t worth much. He doesn’t need to convince Americans he can recite a ten-point plan, he needs to convince them that within him beats the heart of an actual human, one who understands and cares about them. The chances of him doing that are pretty slim.
By: Paul Waldman, Contributing Editor, The American Prospect, September 20, 2012
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