“The Trouble With Optics”: Talking About Image When We Should Be Talking About Substance
I’ve been writing about politics for a long time, and it’s a tribute to the dynamism of our glorious democracy that every time I think that things couldn’t get any stupider, I’m proven wrong yet again. While we face a genuine humanitarian and policy crisis on our southern border, with thousands of children making their way across hundreds of miles to wind up in the arms of the Border Patrol, the news media allowed Republicans to turn the focus to the deeply important question of whether or not President Obama would travel there to mount a photo op. Seriously.
Then because it wasn’t removed enough from reality already, people in the media are now talking about whether Barack Obama does photo ops and how often, because if he rejected a photo op on this particular issue but has photo-opped before, then I guess he’s a hypocrite and therefore…um…therefore something.
I’m not saying that “optics” are, per se, a bad thing to discuss. I certainly agree with Kevin Drum that as a general matter, “how something will look to other people” is often worth contemplating; After all, that’s a good portion of what politicians and those who work for them spend time thinking about. And I write about it plenty myself. The problem comes when we’re dealing with times when choices are being made and events with consequences are occurring (unlike an election campaign, which is purely an exercise in persuasion), and some people—in this case, both politicians and reporters—act as though the optics of a situation are the only thing that matters. It’s particularly crazy when there’s a genuine crisis happening and we’re trying to arrive at a solution.
Another problem is that when we talk about “optics,” we do it so poorly, in particular by ascribing all kinds of power to rhetoric and images that they don’t actually possess. People are still convinced that the president can give a single speech and utterly transform the dynamic of a political situation (he can’t), and that a particular image isn’t just a useful encapsulation of events that occurred, but the thing that caused events to occur the way they did.
So for instance, in trying to argue that Obama should go stage a photo op at the border, many people have pointed to that picture of George W. Bush looking out the window of Air Force One at the devastation of New Orleans, to argue that a photo can have significant negative consequences on a presidency. But not only do they have the Katrina comparison exactly backwards (as I argued over at the Post yesterday, the problem there was that Bush wasn’t doing anything, while the problem now is that Barack Obama wants to do some things but Republicans in Congress don’t want to do anything), they don’t seem to understand why people found the picture of Bush resonant and memorable. It was because for many people it accurately captured his government’s failure (Bush was soaring above the ground, too removed to understand the human suffering going on below). But people weren’t persuaded to believe that by the picture, they were persuaded to believe that by the actual events that occurred; the picture just became a symbol of it. Let’s not forget that thousands of people died in Hurricane Katrina and its aftermath (estimates vary from 1,400 to 3,500). Bush would have suffered in the public esteem whether he had pictures taken of him or not. Reality was the problem, not the optics.
And that’s what will matter in this case too. Either the administration will succeed in dealing with this problem (with or without Congress’ help), or it will just get worse. And no picture is going to change that.
By: Paul Waldman, Contributing Editor, The American Prospect, July 10, 2014
“Borderline Behavior”: GOP Demands Action, Blocks Solutions — And Always Complains
Listening to Republicans in Washington (and Texas and Arizona) scream about the “crisis” of migrant children arriving from Central America on our southern border, it is puzzling to realize that they don’t actually want to do anything to solve the problem. Nor do these hysterical politicians – led by that down-home diva Rick Perry, the governor of Texas – want to let President Obama do anything either.
Except that they insist the president absolutely must visit the border, in person, preferably with a thousand members of the National Guard (who could join the Border Patrol and local police in accepting the children as they surrender). Strangely enough these Republicans, along with a few Texas Democrats, seem to believe that is the most important action Obama could undertake.
Understandably, the president is skeptical. “This isn’t theater,” he responded tartly. “This is a problem. I’m not interested in photo ops. I’m interested in solving a problem.” As he knows, this episode is only the latest in a long sequence of similar clown shows, with Republicans citing ridiculous reasons to delay or prevent government action. His irritation is fully justified.
But perhaps Obama should have gone down to the border anyway, stood in the blazing sunlight with the dim governor for as long as Perry wished – and allowed the television cameras to show that their presence had accomplished exactly nothing. Of course, if Obama showed up at the border, the Republicans assuredly would criticize him for wasting time on a photo op. They have become the party of perpetual whining.
When they aren’t bleating about Obama, they’re concocting weird theories about his secret plans to destroy America. Only last week, Perry coyly hinted – although he said he didn’t want to be “conspiratorial” — that the White House must be “in on” the border crossings, because migrant kids couldn’t have showed up en masse without “a highly coordinated effort.” Later, he tried to persuade CNN’s Kate Bolduan that he didn’t really mean what his idiotic words said – an explanation everyone has heard from him before.
While Perry has taken the lead, he isn’t the only elected official whose mouth spews absurdities on this subject. Senator Ron Johnson (R-WI) offered a policy approach that would please any simpleton, when he explained why the President’s request for $3.7 billion in emergency funding looks far too big to him. “I’ve gone online and have taken a look on Orbitz and taken a look at what does it cost to fly people to El Salvador and Guatemala and Honduras. You have fares as low as $207. There’s nonstop flights at $450. You take those numbers and it costs somewhere between $11 million and $30 million to return people in a very humane fashion,” he opined.
Evidently nobody informed the Wisconsin senator about the myriad other costs involved in rounding up and caring for these terrified children, who are entitled to a court hearing and other consideration under an anti-trafficking law signed by George W. Bush. Anyone who wants to expedite their removal – a disturbingly inhumane and unnecessary policy – must first provide more courts, judges, and lawyers. And anyone who wants a decent policy, which includes action against the drug warlords who are threatening and killing these innocents, must be prepared to spend more than the cost of an Orbitz ticket.
Some Republicans, notably Senator Marco Rubio (R-FL), are urging the president to include their pet projects in his spending bill, such as electronic verification requirements for employers and at border crossings. And many GOP lawmakers, having demanded action on the border issue from Obama, are equally adamant that the funding must be “offset” by cuts in other programs.
None of these geniuses appears to realize that all their barking and carping and mooning are frustrating the president’s attempt to address the “crisis” that is agitating them so fiercely. Or more likely they know exactly what they’re doing — and the point, as usual, is to embarrass Obama.
But not every Republican talks total nonsense about the border and immigration. Alfonso Aguilar, who headed the Office of Citizenship under Bush, recently wrote: “Contrary to the narrative of some opportunistic politicians and pundits, this unfortunate situation is not the result of the Obama administration failing to enforce the law. In reality, most would-be-migrants believe that crossing the border has become much more difficult, and in the last decade, the U.S. government has greatly strengthened border security and interior enforcement.”
Meanwhile, the majority of Americans is increasingly repulsed by the primitive nativism and partisan opportunism of Republican leaders on immigration. Democrats, independents, and even many rank-and-file Republicans want a more decent and constructive policy. Ultimately voters must grasp that the GOP is the greatest single obstacle to every vital reform. That day cannot come too soon.
By: Joe Conason, The National Memo, July 11, 2014
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